What Should a Small-Business Website Contain?

Someone arriving at your website for the first time shouldn’t have to investigate your company.

Within a few seconds, they should understand what you offer and who it is for.

Simple language usually works better than impressive-sounding business language.

Show customers what they can buy or what you can do for them.

You don’t necessarily need a separate page for everything.

For many small businesses, a clear overview with good photos and short explanations is enough.

People like knowing who they’re dealing with.

Tell them a little about your company, your experience and the people behind the business.

For a local business, showing real people can be much more convincing than trying to look like a huge corporation.

Don’t make customers search for your telephone number.

If your customers prefer LINE, make LINE easy to find. If they call, show your phone number. If you use Facebook Messenger or a contact form, make those available too.

The website should fit the way your customers already communicate.

If location matters to your business, make it clear.

A restaurant needs an address. A construction company may instead need to explain which provinces it serves.

A map can also help customers find you.

For many customers, your website will first be seen on a smartphone.

They shouldn’t need to zoom, struggle with tiny buttons or search through complicated menus.

Everything important should be easy to see and use on a small screen.

You don’t automatically need a blog, customer login, complicated management system, dozens of pages or every new website feature available.

Start with what helps your customers.

More can always be added later if your business actually needs it.